Research on Evaluation of the Partner Selection of Bancassurance Strategic Alliance in China
|Keywords||Bancassurance Strategic Alliance Partner selection Evaluation|
Economic globalization spawned and promote financial globalization and liberalization. With the acceleration of the process of economic globalization and financial liberalization, banking and insurance, mutual penetration and fusion has become a trend. Especially in recent years, commercial banks and insurance companies in the rapid development of cooperation and the deepening of their level of development. Cooperation in the banking and insurance industry diversification and integration of the financial industry. Bancassurance mode, depending on the degree of development, divided into distribution agreements, strategic alliances and financial conglomerate model three. Bancassurance in China has always been mainly distribution agreements mode After ten years of development, the drawbacks of the distribution agreement mode emerging, in order to change a situation, China's commercial banks and insurance companies, among the more increasingly focus on the strategic level of cooperation. Although the strategic alliance for both commercial banks and insurance companies to create a win-win opportunity, but the probability of failure of strategic alliances reality high, one of the main reasons is improper Bancassurance strategic alliance partner selection. The critical success factors of the strategic alliance is to choose the right strategic partner. At present our Bancassurance process, this part of the choice Bancassurance strategic alliance partners failed to cause the managers enough attention, especially dominant commercial banks in a single select insurance companies as a strategic alliance partner, this The selection method will lead to the implementation of the strategic alliance there are some hidden dangers. Therefore, intensify the choice of banks, insurance issues of strategic partnership, China's commercial banks comprehensive scientifically selected reference Bancassurance strategic alliance partners, is of great significance to the healthy development of China's banking and insurance strategic alliance. This article followed by the general to the specific, from the phenomenon to the nature of the research methods, by drawing on the experience of foreign bank and insurance partners, the status quo of China's Bancassurance strategic alliance analyzed summary, pointed out that our current bank in Bancassurance strategic alliance partner selection there is still a lack of understanding of the partners, single considerations focus on relationship issues. To solve the above problems, in accordance with domestic and foreign enterprises strategic alliance partner selection criteria to select our Bancassurance strategic alliance partner selection evaluation criteria, to draw commercial banks through the three dimensions of credibility, compatibility, and the ability of the candidate insurance companies evaluate choices. Finally, we proceed from the perspective of commercial banks, the establishment of a set of Bancassurance strategic alliance partner selection and evaluation index system, and asked the commercial banks in China to select strategic alliances, cooperative insurance company should bear in mind blindly follow the trend of cooperation should dilute the relationship between factors comprehensive selection partner's recommendations. Problems encountered in implementation index evaluation system process, such as determining the matrix sampling, processing of the values ??of the indicators and the index weights correction of the proposed measures.